1. ASDA FM is a radio station that is played in-store to customers and staff everyday. It plays most of the latest tracks in the charts as most of the people in the UK who go to Asda are between 14-40 and that is there target audience.
2. The purpose of having an in-store radio such as ASDA FM is for entertaining customers and to promote products and helping shoppers to not get bored in a way. It's a way to gain good feedback on the store for not being a rubbish store and actually being entertaining.
3. Asda FM plays music from the top 40 which includes A-list songwriters, B-list songwriters an only a few C-list songwriters. The genre of music played is mostly r&b and hip hop and sometimes classical and maybe country. Which is mostly the type of music that the public like to listen to who go to Asda FM.
4. The different formats and genres appeal to all the public because it is what they want to listen to. During the day, young parents mostly shop between school hours because it's easy for them to shop, and young parents like to listen to top 40 music. But the older public like to shop later in the day and Asda will play classical and country so it appeals to them.
5. The style/genre/ format of music changes according who is likely to be in the store buy the hours in the day. Between schools hours is parents, after school hours is mostly teenagers and the older public. At night is 20-30 year old who have come back from work.
6. I think that Asda FM are very good at appealing to the target audience, they play that right music at the right times which is what is needed for the target audience and the public in general to be happy.
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